Bid writing, tender writing, Non-price attributes, business proposals, writing tenders, RFP, RFT

Persuasive Tender Writing

Professional bid writers and tender writers craft high scoring and robust proposal content

Producing content for a tender requires a bid writer to balance a number of elements, especially as tenders almost always have page limits allocated to each section. Making sure that the best information is put across in the most compelling way is vital to how well your submission will score. There are some key elements that we use to create tenders which are easy for a tender evaluator to review and score:


  • People like to view and assimilate information in different ways. Some people are very visual, so for them, diagrams, images and graphs are invaluable. Others however, have a preference for written words or for the presentation of numbers, charts and tables. Knowing the audience and understanding what type of information sits best in which format, allows for tender writing that has maximum appeal.
  • Using an active voice when writing a tender is often preferable to writing more passively. An active voice not only takes fewer words in general, but also tends to have more punch. Take care however, as active writing doesn't suit every situation.
  • Pull out important pieces of information and give them more attention on the page. This is particularly important if there is one main point you want to get across. There are various ways to achieve this, from call out boxes to quotations.  Font size limitations seen in tenders can rule out using larger text.